Original Use is the men’s version of Wild Fable. It is inspired by street style and caters to the high-schoolers and young adults that have an interest in fashion and want to express themselves through their clothing. This new Target brand also has inclusive sizing with Big & Tall sizes offered in the line. It will range in price from $10 to $40.

Before Good Fellow, Target didn’t have many lines that catered to their male clientele. Now they have an in house brand for teens/young adults, as well as, older men. Plus they have their mens active line.

Unfortunately, I did not get to spend much time at the fitting room so I was not able to talk to any guests about how they felt about the line and how the clothing fit. Although, if it’s anything like Willd Fable it will run a little big.