One of the brand launches that I was super excited about during my time with Target was Cat & Jack, It was launched back in 2016 to replace some of our other in-house brands that we got rid of. This line was designed for both kids and babies.

During the first stages of designing the products the creators had kids of all ages, as well as, their moms and dads come in to give feedback on prints, fabric choices and other design features. Their feedback was taken from the beginning stages to final product choice. Their opinion was taken into account throughout all processes of the supply chain.

This line is really cool because it grows with your kid. You can get sizes ranging from 0-24 months, 2T-5T, 4-18 and XS-XL. It also has affordable price points, so you don’t break the bank every time your kid grows a size.

My favorite part about the brand is that they offer a one year warranty. Basically if anything happens such as tears or shrinks within a year of the purchase, the guest is able to exchange it for a new product or return it. If you have children this is definitely a great brand to invest in.