Wild Fable is a new young contemporary line that Target recently added to their collection of in-house brands. It will be replacing Xhilaration and Mossimo Supply Co. It’s a fast fashion brand that is going to keep up with constantly changing trends in the fashion industry. It has an all inclusive size range of 0 up to 26W. Additionally, price points don’t get any higher than $39.99 and are as low as $3.99.

When this line originally came off the truck, I was very excited about it. I loved pretty much everything I saw and felt like I needed it. This is the perfect line to appeal to teens and young adults. It reminds me a lot of Urban Outfitters. This doesn’t only stop with the clothing, but the visual merchandising aspect of the line. The displays look a lot like the Displays that Urban Outfitters has. They are sleek wooden fixtures with trendy pictures attached to them. They drew me in and I’m sure they’ll draw any other teen or young adult in.

I own a couple of pieces from the line myself and I find that it runs a bit large. I wear one size smaller than I typically would in the pants. The shirts fit pretty true to size though. Additionally, I had my friend at work try on a couple of the pieces for me. She found the same to be true.